According to the Western Mail, online betting firm goldenplace.com, has snapped up the sponsorship rights to the World Bog Snorkelling Chamionships, which we usually attend, and, standing in the rain, watch plucky competitiors navigate a 60 ft strip of peat bog, wearing flippers, mask and snorkel.
Sadly the loss of the previous sponsors, Ben & Jerry's, means no more free ice cream, a big loss, and a betting firm somehow doesn't seem quite right for the event.
The annual August Bank Holiday championship takes place at Llanwrtyd Wells, Powys.
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